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Amazon gets a new fashion "habit"

Launches Myhabit.com

SEATTLE -- Amazon.com continues to grow beyond its origins as an online bookstore and is now expanding its apparel offerings with the launch of a new membership-only website, Myhabit.com.

According to the company, the website, of which member ship is free, will offer up to 60% off hand-picked styles from the most sought after brands. Other features of the site include free shipping and returns, upscale photography and 360-degree views of the clothing on live models.

The Myhabit website will offer daily sales on top brands across women's, men's and children's departments, the company reported. 

"Myhabit gives fashion customers an elegant and easy-to-use online destination for private sale shopping," said Maria Renz, president of Myhabit. "Couple that with a curated selection of the best brands, free shipping and free returns, and new features like 360-degree video footage, and MYHABIT sets a new standard in service, convenience and product presentation."

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