LONDON — In honor of Queen Elizabeth's Diamond Jubilee, Asda's George division has created an exclusive, limited edition Big Jubilee Lunch t-shirt for women.
The fitted white t-shirt features a Union Jack heart design and is available for GBP 8. According to Asda GBP 2.50 from the sale of each t-shirt will be split between two charities; the Eden Project founders of The Big Lunch and also Fields in Trust, a charity the Duke of Cambridge patrons, which protects playing fields and outdoor recreational spaces, providing a place for future generations to enjoy.
Peter Stewart, campaign and communications director for The Eden Project commented: "The Big Jubilee Lunch t-shirt is a fantastic way to show support and help get into the spirit of lunching with neighbours to celebrate the Queen's Jubilee. By buying a t-shirt shoppers will not only look the part, but they're also raising invaluable funds for two amazing charities. It's great to have Asda on board as our retail partner; support from one of the nation's favourite supermarkets and its shoppers is hugely important in making our Jubilee celebrations go off with a bang."
The t-shirt is now available in Asda stores.