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Bacardi names head of Latin America region

HAMILTON, Bermuda — Bacardi Limited has named Gianpaolo Perego as regional president of Latin America with responsibility for leading all operations in the region for the internationally known portfolio of premium spirits. Perego will manage the execution of the overall strategy for the Latin American region, as well as the general management of a diverse business comprising 19 countries. In this role, he will also be a member of the Bacardi Leadership Team. The appointment takes effect July 9.

“With more than twenty years in the spirits business, Paolo brings deep industry knowledge in the commercial and brand marketing sides of the business,” said Ed Shirley, president and CEO of family-owned Bacardi Limited. “His expertise in global and regional marketplaces will have a tremendous impact in the growing and dynamic Latin American region.”

Perego was most recently COO for Campari North America. He started his career 22 years ago at Gruppo Campari and since then has held a variety of marketing, commercial and executive management positions within Campari including managing director of the South America business. He has an extensive background in strategy and commercial operations in developing markets while overseeing rapid growth in markets including those in South America, Europe, the Caribbean, Central America and the Middle East.

“While all eyes are on Brazil, the entire Latin American region continues to be a huge area of growth and opportunity for Bacardi,” said Perego. “I look forward to further develop our portfolio of leading and innovative brands, enhance our creative campaigns and accelerate our impressive growth.”

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