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Borders looks to improve user experience with ShopRunner

ANN ARBOR, Mich. Borders announced that it has participating in ShopRunner's new online shopping program designed to offer customers unlimited free two-day shipping with no minimum order size, and free shipping on returns, across a wide variety of retailers.

ShopRunner is a members-only program that offers exclusive deals from a number of retail partners, Borders reported. By logging onto shoprunner.com, members gain access to exclusive offers and are eligible for fast, free shipping and returns on millions of items. In addition, consumers can track the shipping status of any order and review order history to ensure a timely delivery.

"We're committed to providing our customers with the best overall experience, with the added bonus of a heavy focus on consumer choice," said Mike Edwards, CEO of Borders, Inc. "We recognize that today's consumer wants to find the best deal fast. ShopRunner's new online shopping program provides the most convenient online shopping experience and we're thrilled to participate, providing Borders' customers with even more value and a great service."

ShopRunner membership is offered for an annual fee of $79, and entitles members to both online and offline benefits. Consumers can sign up for a free, 30-day trial at www.borders.com/shoprunner.

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