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Charming Shoppes names chief marketer for Lane Bryant

BENSALEM, Pa. — Charming Shoppes announced that Elizabeth Crystal has joined Lane Bryant as SVP, chief marketing officer.

Crystal will develop and lead the brand positioning, marketing, and advertising strategies for the Lane Bryant and Cacique brands. She will serve as the brand strategist, working with senior leadership to elevate and expand the brand's presence, the company said.

Crystal was most recently the SVP worldwide marketing for Revlon and Almay Color Cosmetics. Prior to Revlon, she was VP trade marketing for Buena Vista Home Entertainment, a division of the Walt Disney Company. During her career, Crystal has enjoyed successful assignments with Frito-Lay, Inc., Edelman Public Relations Worldwide and NBC.  She holds a degree in International Relations from Stanford University, and a Masters of Management from the J.L. Kellogg Graduate School of Management.

 

 

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