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Collaboration translates to growth for crafts industry

WHITE PLAINS, N.Y. — The National Stationery Show has joined forces with the Craft & Hobby Association to provide those in the social stationery and crafts, and creative hobby industries with new resources.

Collaboration between the NSS and CHA will begin with the 2013 National Stationery Show, which runs from May 19-22, at the Jacob Javitz Center in New York City. The CHA will debut the Creative & Lifestyle Arts tradeshow adjacent to George Little Management’s 67th annual. An estimated 16,000 people are expected to attend. CHA's educational program highlights how incorporating crafting into stores can result in a significant growth potential.

In addition, the National Stationery Show and GLM will bring a distinctive stationery and lifestyle products event to the CHA Conference & Trade Show, which runs from January 11-15, 2014, in Anaheim. Together, the CHA and GLM tradeshows will form the largest business-to-retail event dedicated to California's multi-billion dollar crafting, creative hobby and lifestyle products retail market.

"A partnership between the National Stationery Show and the Craft & Hobby Association is a natural marriage given the retail and product synergies in both industry communities," said Patti Stracher, GLM VP. "We anticipate growing the business and relationship-building opportunities on both coasts through this collaboration, beginning with expanded educational content and product offerings for retailers across the country."

"CHA is constantly seeking new ways to help members and the marketplace as a whole to enhance their businesses," said Andrej Suskavcevic, CHA president and CEO. "This new partnership with GLM and the National Stationery Show is yet another venture that will provide opportunity for growth and professional development."

The Craft & Hobby Association is an international nonprofit trade association consisting of thousands of member companies engaged in the design, manufacture, distribution and retail sales of craft products worldwide.

The National Stationery Show is a leading marketplace for social stationery and related lifestyle products, featuring 800 exhibitors and drawing some 11,000 attendees from around the world. Launching in 2013 alongside the NSS, Creative & Lifestyle Arts will serve the East Coast's $18 billion art, crafting and creative hobby marketplace, featuring a broad range of innovative crafting and paper art supplies; embellishments; art materials; design tools; DIY kits for home decor, party, holiday and card making; along with supplies for floral, glass, woodworking, jewelry making, needlecrafts and scrapbooking.

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