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Doggie pool to court distributors at pet products expo

Pet retailers will head to the SuperZoo Pet Products Expo in Las Vegas next week, looking for innovations to grow sales, and one potential big-ticket item is the Summer Splash, from the Ultimate Dog Pool, a new supplier of inflatable pools for dogs.

The inflatable dog pool designed for medium to large size dogs will be on display at booth #4470 July 23-25, seeking distribution opportunities at the expo.

Company president and inventor of the Summer Splash James Hendrick describes the dog pool as "an excellent complement to the company's flagship product, the Labrador Retreat."

"The Labrador Retreat has been a very successful initial product for the company. We sold out our first production run in four weeks," added Hendrick. "Our customers have been extremely happy with the Labrador Retreat, but we have had numerous requests for a smaller version of the pool. The new Summer Splash is designed to give those families with limited space the ability to have the same experience as families with the larger Labrador Retreat."

When inflated, the pool measures 8 feet by 8 feet and is 18 inches deep.

"With the addition of the Summer Splash, we believe we can now satisfy the vast majority of needs for families wanting a backyard pool for their water loving dogs," said Hendrick. "With more than 50 million households being dog families, and the number one breed being Labradors Retrievers, we believe there is a very large opportunity for the company going forward."

The Summer Splash will be available in August for purchase at an introductory price of $250 online at www.theultimatedogpool.com, where visitors may also see demonstration and instructional videos. They are in the process of making their pools available internationally in conjunction with Shipwire.

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