AddThis

eBay launches virtual outlet mall

SAN JOSE, Calif. — Online auctioneer eBay said Monday it has launched a virtual outlet mall in the United States it is calling Fashion Outlet.

The virtual mall will allow users to access discounted apparel and accessories across brands and retailer banners. Featured brands and banners include BCBG, Neiman Marcus, Brooks Brothers, Last Call and Timberland.

According to eBay’s head of global fashion Miriam Lahage, the company is leveraging the burgeoning popularity of the outlet category as the fastest-growing retail channel.

Fashion Outlet lets shoppers to browse by brand, by store, or by classification from a roster of dedicated virtual storefronts.

© 2014 Retailing Today. All Rights Reserved.