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Ecover gains bigger share of green cleaning market

MALLE, Belgium — Belgium-based cleaning brand Ecover, said it has created the world's argest green cleaning product company with the acquisition of San Francisco-based Method.

The acquisition will expand Ecover's distribution network across Europe, the United States, Asia and Australia. Collectively delivering sales of $200 million and employing around 300 staff, Ecover and Method will continue as separate brands with a shared ambition to bring as many new consumers as possible into the green cleaning and personal care market, the company said.

Ecover CEO, Philip Malmberg, said, "With the acquisition of Method, we are acquiring much more than just a brand. This is the start of a fantastic, long-term partnership with a company that has a track record for innovation, an unwavering commitment to green products and a professional team with a real passion for what they do.

 

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