AddThis

Facebook friends retailers with new gift card program

SAN FRANCISCO — Target has found a new friend in Facebook, as the retailer has become one of the first businesses to participate in the social network's new gift card program.

According to a Reuters report, consumers can buy cards for their Facebook friends for use at four different businesses including Target, LVMH Moet Hennessy Louis Vitton SA's Jamba Juice and Darden Restaurants Inc's Olive Garden.

Citing Facebook's earnings conference call, Reuters reported that Facebook is not expecting to generate substantial revenue from this service in the near term, but sees long-term potential for the program.

 Click here for the full story from Reuters.

© 2014 Retailing Today. All Rights Reserved.