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Family Dollar focuses on mobile strategy

Family Dollar is turning to Propelics, a provider of enterprise mobile strategy and mobile apps, to help it improve its mobile strategy.

"We are experiencing rapid-growth, tracking to open 500 new stores in 2013,” said Bill Lord, DVP IT, architecture and engineering, Family Dollar, which operates some 7,600 stores. “We believe leveraging technology to help in this expansion process could deliver significant cost savings. In just eight weeks, Propelics helped us create a comprehensive mobile strategy. They helped us to identify and leverage the huge opportunities mobile presents our business."

Other retailers adopting the solid enterprise mobile strategy include Payless and Hallmark.

 

 

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