NEW YORK — TV star, entrepreneur and bestselling author Sandra Lee has entered into a direct-to-retail license agreement with Sears Holdings for home products. The exclusive collection of home products, Sandra by Sandra Lee, will be available in Sears and Kmart stores in spring 2012. The initial launch of the collection will include cookware, utensils, gadgets, bakeware, small kitchen appliances and tabletop items.
“The new Sandra by Sandra Lee collection is a welcome and timely addition to the value we offer our customers in the home category and underscores our commitment to making everyday special,” said John Goodman, EVP apparel and home for Sears Holdings. “Both Sandra’s down-to-earth style and sense of practicality shine through this collection, which is both aspirational yet still attainable.”
“Launching my first ever, complete collection of home products with Sears and Kmart is a wonderful opportunity to help their customers live their lives beautifully and simply. I have waited a long time to find the right retail partner—one that would be able to execute my vision for the brand,” said Lee. “What is equally exciting is that the ‘Sandra by Sandra Lee’ collection will be affordable and accessible to everyone, while still maintaining the fun flair and simple sophistication my brand is known for.”
The Sandra by Sandra Lee license agreement with Sears Holdings was entered into by Sandra Lee in association with Iconix Brand Group.