Coty has announced that Brian Falcone will serve as SVP sales, overseeing all sales activities for Coty Beauty U.S. mass brands.
Falcone will be responsible for field sales, customer marketing, category management, wall strategy and fixture planning.
He joins Coty after a 23-year career at Johnson & Johnson, where he most recently served as VP customer development for their Target business. Prior to that, he held several key sales leadership roles at J&J, including VP sales strategy for the consumer group; VP sales strategy for the global beauty business unit; national sales director for food, drug and mass; director of sales for Walmart; and multiple trade marketing and sales manager roles.
He will be based in New York and will report directly to George Cleary, president of Coty Beauty Americas.