ST. PETERSBURG, Fla. — HSN has named Anne Martin-Vachon chief merchandising officer, effective May 14. Martin-Vachon will oversee HSN's merchandising and planning teams and report directly to Mindy Grossman, CEO of HSNi.
In her role as CMO, Martin-Vachon will oversee the product development, assortment, pricing, category expansion and merchandising of HSN brands across all product categories. In addition, she will be responsible for the overall merchandising strategy, development of new product offerings and brand partners as well as work closely with HSN's executive team to determine investment opportunities to expand and complement HSN's diverse merchandise assortment. She will also work on developing packaging and pricing designed to deliver significant growth and profitability to the Company and fresh experiences to customers.
"With robust television and digital video platforms, HSN is uniquely positioned to launch new brands, expand established brands into new categories and bring first-of-their-kind products to market," said Grossman. "The addition of Anne's proven merchandising and product development expertise across mass market, specialty and luxury brands will be essential in our ongoing effort to expand our portfolio of differentiated brands and assortment of innovative product to continually engage our customers."
Martin-Vachon joins HSN from Nordstrom Inc. where she served as the chief marketing officer responsible for all marketing, visual merchandising and marketing operations for Nordstrom, Nordstrom.com and Nordstrom Rack. In this role, she is credited with growing Nordstrom's new customer file. Prior to joining Nordstrom, she was president and CEO of the international beauty and skincare company Lise Watier Cosmetiques Inc. where she oversaw all aspects of the company including product development and operations. Before Lise Watier Cosmetiques, she was the chief marketing officer at Bath & Body Works, LLC. Martin-Vachon started her career at Procter & Gamble where she spent more than 20 years and held a variety of positions in beauty, global cosmetic innovation and branding for numerous household and personal care brands in the P&G portfolio.
She earned an MBA in marketing and international business from McGill University and a bachelor degree from the University of Quebec.