KATY, Texas – Sue Miller Payton has been named director of marketing at Igloo Product Corp. In her new position, Payton will be responsible for all aspects of product marketing, promotion, advertising and public relations, cyber-marketing including all social media, special events and exhibits. She is based at the company’s corporate headquarters and primary manufacturing location in Katy, Texas.
Payton comes to Igloo from Fairway Markets, where she was VP marketing and chief merchandising officer for the New York grocery chain. Prior to her tenure with Fairway Market, for ten years she held a variety of senior marketing management positions at Walmart, culminating as the senior strategy manager for in-store marketing, communications and customer experience.
“Igloo serves a broad range of outdoor markets through a number of channels, Walmart being one,” said Payton. “Walmart’s corporate culture takes some time to appreciate. My time there taught me universal lessons about the importance of clarity in delivering messages and the critical importance of consistency. Igloo has many of the same challenges, challenges that my team will face with passion and authenticity. I look forward to learning from them and to contributing to a company that is clearly on the move.”