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Fresh & Easy gets green

EL SEGUNDO, Calif. — Just in time for Earth Day, Fresh & Easy has introduced its private-label household cleaning and paper products.

The retailer's Green Things line, which now is available in stores, features household cleaners that are made with plant-based formulas, are biodegradable and pH-neutral and also are made without such chemicals as 1,4-dioxane, phosphates, dyes or perfumes.

Green Things also includes paper products that are made from 100% recycled paper (with a minimum of 80% post-consumer content) and are packaged in a plastic film that degrades in just 18 months.

"We set out to develop Green Things as an affordable range of environmentally-friendly household cleaner and paper products that are sure to get the job done right," said John Burry, Fresh & Easy's chief commercial officer. "Like all Fresh & Easy products, our customers know Green Things is a range of quality products they can trust."

Fresh & Easy Green Things household cleaners lineup includes:

  • Ultra dish liquid (grapefruit and pear) in a 25 fl.-oz. size for $1.99;

  • All purpose cleaner, 22 fl.-oz. size for $2.49;

  • Window and glass cleaner, 22 fl.-oz. size for $2.49;

  • Toilet bowl cleaner, 24 fl.-oz. size for $2.49;

  • Automatic dish gel, 40 fl.-oz. size for $3.49; and

  • Laundry detergent (lavender and lemongrass), 100 fl.-oz. size for $8.99.

  • Fresh & Easy Green Things paper products now available in stores include:

  • Bath tissue, 4-roll count for $2.79;

  • Bath tissue, 12-roll count for $6.99;

  • Paper towels, single roll for $1.79;

  • Paper towels 6-roll count for $4.99;

  • Napkins, 200 count for $1.59; and

  • Facial tissue cube, 85 count, $1.29.

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