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GE relationship expanded

LOUISVILLE, Ky. GE Appliances & Lighting has entered into an agreement with Target to begin supplying the retail chain with GE-branded and GE Profile-branded microwave ovens. According to GE, Target has been a long-time seller of the company's residential lighting products.

Target is now offering GE Profile-branded countertop microwave oven, as well as two other GE-branded models.

 

"GE is thrilled to expand its relationship with Target to offer a more complete portfolio of products that includes both appliances and lighting," said Mike Nerdig, marketing manager global products for GE Appliances & Lighting. "We are confident the innovative cooking and style features we offer in our microwave line-up will strike a real chord with Target's clientele and that the strength of the GE brand will provide more options for Target's discriminating customers."

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