AddThis

Hersheys elevates youth activity efforts

Run Jump Throw is the name of new youth activity initiative The Hershey Company will begin next year when its existing Hershey’s Track & Field Games program undergoes a transition.

USA Track & Field (USATF) and Hershey entered into a new seven year partnership that features a program called Run Jump Throw. The educational and learning program developed by USATF and Hershey is designed to introduce kids ages 7 through 12 to the basic skills of running, jumping and throwing through track and field. Hershey’s Track & Field Games is a youth track and field program that was first launch in the 1970s.

Run Jump Throw will use a curriculum developed by USATF and offer kids around the country the opportunity to participate in fun, hands-on learning events designed to build basic running, jumping and throwing skills and have fun exploring track and field. The program is the key piece of a larger partnership between USATF and Hershey that extends through 2020.

“This new program is a true partnership of two great organizations,” said Bernie Banas, who serves as Hershey’s vp of customer innovation and Hershey’s Track & Field Games board chair. “As Hershey looked at how to expand the reach and impact of our long-standing commitment to youth activity through track and field, we were inspired by the legacy of our founder, Milton Hershey, and his commitment to youth development through learning. Through partnering with USATF, we look forward to creating more learning opportunities and expanding the reach of our track and field program and the sport as a whole.”

“We are thrilled to bring Hershey on board as a long-term partner and are excited about the work we will do together in the youth activity space,” USATF CEO Max Siegel said. “With Run Jump Thow, we are creating a foundational program for track and field as well as all activities and sports. Positively impacting culture and improving lives is something we aspire to achieve, and we couldn’t be more proud to have Hershey as our partner in this effort.”

As part of the partnership, Hershey will support a range of USATF programs. Beginning in 2015, Hershey will underwrite at least 1,000 youth scholarships to provide free USATF memberships to underserved children interested in pursuing track and field. Hershey will also serve as title sponsor for USATF’s Youth Indoor and Outdoor National Championship Track meets, which collectively feature more than 5,000 young athletes with a wide range of abilities. The championships are hosted in different regions of the country each year to enable more youth and families to partake in national competition.

“Having Hershey support our foundational youth programs will help us elevate and expand our outreach to young athletes,” Siegel added. “This partnership will help ensure that underserved children have a pathway to success while providing an experience that generates happiness and inspiration.”
 

© 2014 Retailing Today. All Rights Reserved.