ST. PETERSBURG, Fla.
HSN has announced a marketing alliance with Sony Pictures aimed at supporting the studio's upcoming release Eat Pray Love. HSN said it will be executing the most comprehensive 360-degree marketing campaign in its history, including 72 hours of original programming on Aug. 6 through 8 featuring unique products themed around the movie.
"Eat Pray Love is an event motion picture for women, and we are very excited to partner with Sony Pictures in an alliance that allows us to support the film while also providing immersive content and product experiences for our core female consumer," said Mindy Grossman, CEO of HSN. "Our customers will be able to experience the journey of traveling through Italy, India and Bali as we bring Eat Pray Love to life through stories, engaging personalities and unique products that complement the themes expressed in the movie. We have no doubt our customers will love Eat Pray Love!"
In line with the movie, HSN said its programming during the event will focus on three different countries: Aug. 6 – Italy; Aug. 7 – India; and Aug. 8 – Bali.
Eat Pray Love will be released in theaters nationwide on Aug. 13.