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HSN names SVP digital commerce

ST. PETERSBURG, Fla. — HSN announced that Arthur Lewis has been appointed SVP merchandising, digital commerce, effective June 27.  Lewis will report directly to Jill Braff, EVP digital commerce for HSN.

Lewis will oversee HSN's cross-channel merchandising strategy on hsn.com, mobile and tablet platforms.  He will also leverage his extensive digital background to grow all brands and categories of business, including online product exclusives and category expansions, the company reported.

"Arthur's in-depth experience in building brands as well as his keen understanding of the changing commerce space will be invaluable to HSN," said Braff.  "His appointment underscores our commitment to transforming our digital business to robust intersections of content, community and commerce, defined for individual screens and customized for consumers who use them." 

Prior to joining HSN, Lewis was the general merchandising manager for private sale site HauteLook.  Previously, he spent eleven years at Gap Inc., where he last served as SVP adult merchandising for the Old Navy division. He has also held positions at Bloomingdale's and Saks Fifth Avenue.

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