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Hugo Boss extends extends licensing deal with Safilo

PADUA, Italy — Hugo Boss Group and Safilo Group, premium eyewear manufacturer, hav agreed to an early renewal of their license deal with a term until 2020 for the design, production and worldwide distribution of Boss Black, Boss Orange and Hugo frames and sunglass collections.

Claus-Dietrich Lahrs, chairman of the Managing Board of Hugo Boss AG, said, "We are delighted to continue our long-term successful story in the eyewear category with Safilo. Hugo Boss is moving forward with the partner who is best suited to implement our brand strategic vision, which ranges from contemporary and modern elegance to sportswear and casual wear, and to meet our requirements for innovative design, qualitative products, distinctive communication and worldwide distribution. We are confident that our renewed agreement will continue to ensure to our brands a leading and successful journey in the eyewear category".

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