PLANO, Texas & MONTREAL JCPenney and Aldo have announced plans for JCPenney to become The Aldo Group’s exclusive department store retailer in the United States for its "Call It Spring" brand.
"Call It Spring" will launch as a shop-within-a-shop concept in the women's and men's department in JCPenney's Manhattan store this fall and will expand to 100 stores and online in spring 2011, and then to an additional 500 stores in fall 2011, according to the companies.
The collection is targeted to the 15 to 30 year-old consumer and will be priced between $29.99 to $69.99.
“By giving our customers high-quality, specialty store styling we continue to heighten our competitive advantage and create a sense of discovery within our stores,” said Myron Ullman, III, chairman and chief executive officer of JCPenney. “Call It Spring is an exciting addition to our footwear and accessories collections and will further establish JCPenney as a style authority and first choice destination for the modern customer. We look forward to working with the exceptionally talented team at The Aldo Group to bring their extraordinary brand to our customers.”