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Jo-Ann magnifies mobile initiatives

HUDSON, Ohio — Jo-Ann Fabric and Craft Stores has launched a mobile-optimized version of Joann.com, m.joann.com, to facilitate shopping for smartphone users just in time for the holiday shopping season.

“We are extremely excited to have a mobile-optimized Joann.com up and running before the holiday season to complement our existing smartphone and iPad apps, allowing our customers to interact with Jo-Ann however is most convenient for them,” said Riddi Kline, CMO and SVP at Jo-Ann. “Our customers have embraced mobile technology whole-heartedly, and we strive to provide fresh, innovative ways for them to engage with Jo-Ann while continually developing our existing channels to meet our customers’ evolving preferences.”

Jo-Ann launched an iPhone app in late 2010, and the Andriod version of the smartphone app in 2011. The Jo-Ann smartphone app provides customers with exclusive coupons, a Find-a-Store feature and the ability to browse products.

When Jo-Ann launched its iPad app earlier this year in July, it did so with a focus on the Idea Center – a highly interactive collection of inspiration, projects and how-to’s. In addition to the Idea Center, the Jo-Ann app for iPad allows customers to browse weekly ads and catalogs, create shopping lists and find the Jo-Ann store nearest them.

Jo-Ann Fabric and Craft Stores is the nation’s largest fabric and craft retailer with 790 store locations in 49 states, was founded in 1943 as a single retail store. It continues taking the necessary steps to remain relevant in the online retail market. 

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