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Jo-Ann offers ideas, inspiration with new iPad app

HUDSON, Ohio — Jo-Ann Fabric and Craft Stores has launched an iPad app to help customers find everything they need for their next project.

“Our customers crave fresh inspiration delivered to them through a variety of means. What we have accomplished with the Jo-Ann app for iPad is consolidating all of these inspiration sources into one highly engaging experience called the Idea Center,” said Riddi Kline, SVP and chief marketing officer for Jo-Ann.

The Idea Center gives crafters three convenient ways to discover their next project or inspiration – all in one simple-to-navigate tab. Projects provide complete, step-by-step instructions; videos offer tips, techniques and complete tutorials from the Jo-Ann YouTube page; and inspiration can be found in the form of photos.

The app also offers easy sharing via Facebook, Twitter and email..

In addition to the Idea Center, the Jo-Ann app for iPad offers users three more convenient tools:

  • Weekly ads and catalogs feature inspiration, ideas, in-store events and popular, money-saving offers on the latest sewing and crafting products - plus, information on sewing and crafting classes in participating stores.

  • The shopping list lets users keep track of the supplies they need for projects.

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  • Search and select from more than 770 stores nationwide, or relax and let the app do the work and find the store nearest to you with the interactive find a store feature.

“Our team has worked very hard to deliver the most functional and inspirational app to our customers, and the feedback we have received from them so far has been extremely positive,” said Kline. “With that being said, we will continue to update and evolve the app over time as we find new ways to enhance the experience.”

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