Skechers USA has signed hall-of-fame quarterback legend Joe Namath to represent the high-performing men’s Relaxed Fit from Skechers footwear line. A new advertising campaign featuring Namath will begin in the fall.
“Broadway” Joe’s campaign launches with a new television commercial utilizing the same humorous tone set by spots for Relaxed Fit footwear featuring Joe Montana and Mark Cuban. The campaign will extend across all media with Namath appearing in print, outdoor, online and point-of-sale materials through 2015.
“I’ve loved what Skechers has done with this campaign so far and I’m excited be joining the team,” said Namath. “The Relaxed Fit shoes really are as comfortable as they say, and I look forward to working with Skechers on what will be a fun commercial that my fans will enjoy.”
“Our Relaxed Fit from Skechers campaign has had so much success with one football Joe, that we thought it was time to bring on another,” added Michael Greenberg, president of Skechers. “Joe Namath is one of the first pro football television stars in the world and with fans that go back to his days in Alabama, his personality and familiar face is perfect for our team. We know he’ll be a great asset when it comes to getting the word out about our comfortable Relaxed Fit footwear line.”
Namath entered the league after winning a national championship with the Alabama Crimson Tide in 1964. He was the first quarterback to throw for 4,000 yards and was named MVP when he led the New York Jets to victory at Super Bowl III in 1969. Namath retired in 1977 holding seasonal and career records for most games with 300 or more passing yards.
Skechers has worked with many sports icons throughout the years. Advertising campaigns for the brand have also featured Meb Keflezighi, Wayne Gretzky, Karl Malone, Evander Holyfield, Kareem Abdul-Jabbar, Rick Fox and Ronnie Lott.
The deal between Namath and Skechers was negotiated by Harlan Werner in association with Namaco Productions.