Express brand ambassador Kate Upton will debut her first advertising campaign for the retailer. The launch of the fall 2014 denim campaign with Upton makes her the first celebrity spokesperson to be featured in the brand's advertising in more than a decade.
Upton will celebrate the launch with an exclusive RSVP-only "A Date with Denim and Kate Upton" event at the recently opened Express Times Square store in New York Tuesday, July 8.
Available in-store and online at express.com beginning July 7, the denim collection features updated fabrics, washes, premium tailoring and new fashion details.
"I grew up wearing Express jeans," said Upton. "When I'm not dressing for the red carpet, I love to dress up in a pair of great fitting jeans and boots. It's my go-to look."
To celebrate the campaign launch, Express will kick off festivities at 6 p.m. with a two-hour shopping event where the first 25 customers to spend $200 or more will win a meet and greet with Upton. Additionally, all event attendees will receive an exclusive 25% discount between 6 and 8 p.m.
Express requires attendees to RSVP to Express@vogue.com through Monday, July 7. Space is limited and RSVPs will be granted on a first come, first served basis, according to the retailer.