MOORESVILLE, N.C. -- Lowe’s announced that it is celebrating Earth Day by giving away trees. On April 23, Lowe’s, in partnership with American Forests, will give away one million tree saplings to customers during in-store Earth Day celebrations nationwide. When planted, these one million trees will eventually produce more than 260,000,000 pounds of oxygen annually, providing air for more than 670,000 people for one year, according to the company.
Each tree will be bar-coded so customers can register their trees online at Lowes.com/earthday and see where other trees are being planted across the country. Customers will also be able to scan a 2D barcode on the tree bag from a mobile phone for instant access to tree facts and a short informational video on how to plant and care for the sapling. Lowe’s and American Forests identified species for each region that can grow successfully in the climate conditions and terrain. The size of the sapling depends on the type of tree. The trees were grown by Jonsteen Nursery.
“Putting trees into the hands of our customers is a simple way to make a big difference on Earth Day. We hope that these trees will be a catalyst for our customers to seek out other simple ways to give back to the earth at home and in day-to-day life,” said Kevin Measel, Lowe’s VP nursery merchandising.