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Loyalty on the 'Express' track

COLUMBUS, Ohio — Consumers have a new incentive to shop at Express, with the launch of Express Next, a new points-based loyalty program open to all Express customers throughout the United States. It replaces the previous loyalty program that was only available to Express Credit Card holders, and is designed to meet the Express shopper's habits both in-store and online, as well as reward brand interaction via social media.

“Express Next is a natural evolution of our loyalty program and aligned with how our customers shop and connect with our brand today," said Jim Wright, senior VP marketing, Express.

With the new program, points are earned both in-store and online at express.com. Express Next shoppers can accumulate additional rewards points as they visit different Express store locations and engage with the brand via social media platforms. This way, points are not only earned when she buys her favorite pair of Editor pants, but also by posts, about a particular shirt, for example, on Twitter.

"Our customer engages with us on many different levels," added Wright, "and we are now able to encourage even greater engagement and reward our customers for these deeper relationships."

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