DALLAS — Neiman Marcus is rebranding its contemporary departments within each of the 42 Neiman Marcus stores as Cusp shop-in-shops.
Neiman Marcus first launched the Cusp brand in 2006 with two freestanding stores that offered customers a contemporary assortment including apparel, shoes, handbags and accessories in a boutique environment. The brand has grown over time and now includes a total of six Cusp stores and Cusp.com.
"Integrating our free-standing specialty store concept, Cusp, into our full-line stores and e-commerce site, allows us to bring fresh energy and excitement to our contemporary business, and continue the progression of our omni-channel transformation," said Jim Gold, president, Specialty Retail. "From the merchandise offering to the store vibe, Cusp has a distinctive look and attitude. Cusp is for fashion savvy customers who prefer to curate an individual style by mixing and matching ready to wear and accessory collections and items across all price ranges. Our goal is to give our contemporary customer a fun, unique, modern and unexpected shopping experience."
Cusp shops will feature such vendors as Alice + Olivia, Helmut Lang, DVF, Rag & Bone, A. L. C., Vince, Theory, Alexander Wang, and Phillip Lim.