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Office Depot’s digital campaign celebrates teachers

Office Depot has launched a digital campaign called “Teachers Change Lives. So Can You” to help raise awareness and funds for classroom supplies for teachers.

As a thank you to these educators, Office Depot has partnered with AdoptAClassroom.org, a national organization dedicated to collecting and distributing funds to teachers, who in many cases use their own money to purchase classroom supplies to ensure each student has the tools to succeed.

The campaign documents nine teachers and illustrates the profound impact and lifelong difference they can make in a child’s life. Each teacher’s story is shared through a digital campaign hosted on Office Depot’s website and shared via #TeachersChangeLives.

The documentary style videos display the teacher’s educational approach and commentary from the students who are now engaged and delighted to be in the classroom. The nine teachers utilize diverse teaching skills to make learning fun and fulfilling, which include learning about sustainability from a vertical garden erected in the classroom in The Bronx or utilizing rhyme and lyricism to experience science through hip-hop to building and donating prosthetic limbs out of car parts to understand engineering or a special talents teacher that provides experiences to help students overcome what they think is impossible. Click here to watch the videos.

“Teachers are true heroes. By utilizing the power of social media to connect with our customers, we hope to raise an even greater awareness about teachers’ needs in the classroom while helping them obtain essential school supplies,” said Tim Rea, EVP of marketing for Office Depot. “It’s estimated that teachers spend upwards of $1,000 annually from their own pockets to purchase items for their classrooms. Although the school year is winding down, we want to highlight teachers and their tireless efforts year round.”

Through AdoptAClassroom.org, teachers can register their classroom to receive funds from donors nationwide and consumers can make a specific classroom or general donation to off-set classroom costs, which will help secure essential educational tools so the entire class can participate and achieve success. Office Depot made a $500,000 donation to Adopt-A-Classroom to assist in off-setting classroom expenses.

Register by May 4 to win a $500 Office Depot gift card.
 

 

 

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