BOCA RATON, Fla. — Office Depot has joined forces with boy band One Direction to raise money for an anti-bullying education program. The anti-bullying campaign is set to launch across the United States during the 2013 back-to-school season.
A collection of limited edition back-to-school products will be exclusively sold at Office Depot, and a portion of the proceeds from each sale will be used to fund an anti-bullying educational program to encourage kinder behavior among students. An integrated marketing campaign will includes an anti-bullying message from One Direction, which will be broadcast on television and at their concerts, as well as print and digital advertising, online and social media activations.
“We are thrilled to launch the ‘1D + OD Together Against Bullying’ alliance with One Direction,” says Bob Moore, chief marketing and merchandising officer. “Office Depot is committed to making a difference in students’ lives with meaningful anti-bullying education, and thanks to the powerful voices of Niall, Harry, Zayn, Louis and Liam, we will make considerable progress.”
One Direction was discovered by Simon Cowell on the U.K.’s “The X Factor” in 2010. It has sold more than 29 million records worldwide.