AddThis

Pedigree and 'Annie' raise $1 million to help dogs in need

Pedigree and the Broadway musical "Annie" worked together to promote awareness of dog adoption, and the partnership resulted in a $1 million donation to Pedigree Foundation, a nonprofit dedicated to helping dogs find loving homes. A check was presented to the foundation after the matinee performance on Nov. 20.

Since its debut in 1977, "Annie" has featured a real-life shelter dog as Annie's companion Sandy, making the partnership between Pedigree brand and the Tony Award-winning musical even more special.

"Annie" is now in its final weeks on Broadway and will play its final performance on Sunday, Jan.5, 2014.

 

 

© 2014 Retailing Today. All Rights Reserved.