RadioShack unveiled a store remodeled to its new high-touch format, in Manhattan, with an additional Big Apple location set to open on Oct. 12. The format incorporates interactive areas designed to help shoppers improve their technology profile. The chain premiered the design in July, on Manhattan’s Upper West Side.
Features of RadioShack’s updated design include:
• Newly configured displays highlighting in-demand brands like Apple, HTC and Samsung, as well as mobile carriers such as AT&T, Sprint and Verizon;
• Store fixtures that enable shoppers to find and compare products, including a “Speaker Wall” that allows customers to demo speakers by playing music from their own Bluetooth-enabled mobile devices;
• Technology that makes shopping interesting and playful, like touchscreens and apps that help shoppers understand the benefits of products.
In addition to the Manhattan locations, RadioShack has also opened new concept locations in nearby Jersey City, N.J., and in Southampton on Long Island.
Radio Shack’s Manhattan Mall location was also remodeled this summer as one of its new, scalable "brand statement" stores, which feature many updates inspired by the spirit of the concept stores. The company plans to open or remodel a number of additional New York-area locations by the end of the year.