Russell Athletic brand deployed its brand ambassador and Washington wide receiver Pierre Garcon to three Washington, D.C.-area high schools. Garcon delivered Russell Athletic uniforms to the school's respective football teams.
The teams selected were from Thomas Jefferson (Alexandra, Va.), Theodore Roosevelt (Washington, D.C.) and Springbrook (Silver Spring, Md.).
"I want to thank Russell Athletic for helping me give back to the Washington D.C. community in such an impactful way," said Garcon. "Seeing the look on these kids' faces, it definitely reminds me how fortunate I am to be in the NFL and have a platform to make such a difference in their lives."
Garcon visited all three schools in one day. On each stop of the 40-plus mile trek and nearly eight-hour day, Garcon delivered the uniforms, gave an inspiring pep talk to each team and participated in a Q&A with high school players and community members, where he signed autographs and posed for photos.
"Pierre is a phenomenal role model and we're privileged to have him be a part of the Russell Athletic family," said Gary Barfield, EVP, Russell Brands, LLC. "We hope our selected high schools enjoy their uniforms and give them a great sense of pride each time they take the field this season."
The schools won the new uniforms by entering a social media contest hosted by Garcon's team earlier this summer.
Russell Brands is a leading supplier of apparel and team uniforms at the high school, college and professional levels. Russell's collegiate licensed products and athletic wear are broadly distributed and marketed through department stores, sports specialty stores, retail chains and college bookstores.