PLEASANTON, Calif. — Safeway announced that it has raised $10.4 million during a five-week campaign to help the Muscular Dystrophy Association develop treatments and assist people coping with neuromuscular diseases.
From Aug. 1 through Labor Day, the company's Safeway, Vons, Pavilions, Dominick's, Randalls, Tom Thumb, Genuardi's, Carrs and Pak 'N Save stores collected donations at checkstands and, among other things, sold special MDA T-Shirts and root beer floats. In addition, the company's U.S. stores joined with its vendors in the "Make a Muscle, Make a Difference" program, which provided MDA with a portion of the proceeds of specially marked products purchased by Safeway customers. At the end of the campaign, Safeway EVP and chair of the Safeway Foundation Larree Renda presented a check to MDA during the organization's annual Labor Day Telethon broadcast in Las Vegas. Donations collected at stores in Canada will go to Muscular Dystrophy Canada (MDC).
Over the years, Safeway has raised more than $68.4 million for muscular dystrophy charities.