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Sam's Club, General Mills, country stars join fight against hunger

BENTONVILLE, Ark. — Sam's Club is stepping up its efforts to fight hunger by joining with with two Nashville recording stars, General Mills, key food suppliers and the nation's largest domestic hunger-relief charity, Feeding America, in a nationwide program to help Feeding America secure up to one million meals for local food banks to fulfill critical springtime shortages.

From March 14 to 28, country stars, including Martina McBride and Edens Edge, join Sam's Club to engage members with the goal of helping Feeding America secure meals for local food banks across the U.S.

By purchasing specially marked General Mills items at Sam's Club, members can help Feeding America secure ten meals for local food banks once members visit www.outnumberhunger.com/samsclub and enter the code located on the packaging by March 1, 2013.  For every code entered by March 1, 2013, General Mills will donate $1.30 to Feeding America – enough to secure 10 meals on behalf of local food banks up to a maximum donation of $130,000.

In support of hunger-relief, the country artists will join Sam's Club associates at several local food banks, with appearances by Edens Edge in St. Louis on March 15 and Martina McBride in Phoenix on March 24. Members will also have the chance to meet these artists at local Sam's Club locations as Edens Edge and Martina McBride personally ask Members to participate in the Spring Hunger Event with in-club appearances.

"Knowing our Sam's Club community is so active in helping to raise awareness to the critical issue of hunger in our country is extremely gratifying," said Heather Mayo, VP grocery, at Sam's Club. "Since October 2006, when Sam's Club locations piloted the first Walmart Stores Inc. food donation campaign, we have been passionate advocates to outnumber hunger. Through our ongoing partnership with Feeding America, Sam's Club donated more than 39 million pounds of food to U.S. food banks in 2011 alone. We thank our members and suppliers for their continued support in our fight against hunger."

 

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