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Sports Authority gets into loyalty game

ENGLEWOOD, Colo. — Sports Authority has launched its first-ever customer loyalty program, The League, which offers members 5% back on their total point balances of 100 points or more earned quarterly. 

Customers can sign up for free in-store or online to enjoy exclusive cost-saving benefits for every dollar spent.  Members of The League receive one point for every dollar spent on qualifying purchases at Sports Authority or S.A. Elite by Sports Authority.  Those who accumulate 100 points or more during the quarterly earning period will receive 5% back on their total point balance in the form of a reward to use on all in-store merchandise.  Rewards are issued to qualifying members and can be redeemed within 60 days of issuance. 

 “We are excited about the national launch of The League, Sports Authority’s new Rewards program.  The League offers industry-leading benefits for our customers and reinforces our commitment to providing great value, along with an outstanding selection of top sporting goods brands,” said Darrell Webb, president and CEO of Sports Authority.

The League members will also receive additional benefits including bonus point opportunities to help members qualify for rewards faster, member-only in-store events, special surprises and delights, such as a Birthday Reward to use the month of your birthday, and much more.  Every member that enrolls will receive a $5 Welcome Reward email just for signing up – no purchase necessary.  

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