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Staples continues investing in omnichannel capabilities

Staples plans to open a development center in downtown Seattle, near the Pioneer Square/International District — its second in the West Coast — staffed with e-commerce and engineering teams, which will be responsible for enhancing search, SEO and personalization.

“Seattle has a wealth of talented engineers and leaders who are perfect matches for the opportunities at Staples, primarily around using big data to develop a personalized shopping experience , and developing innovative global services,” said Faisal Masud, EVP, global e-commerce, Staples. “At the development center, we’re building core components to power innovative e-commerce. Our marketers and merchants will test and launch rapid innovative online selling models, targeting the right customer with the right products at the right time.”

The new facility joins Staples Innovation Lab, in San Mateo, Calif., which focuses on personalizing the shopping experience and allows the company to tap into the wealth of engineering and e-commerce expertise in the Silicon Valley area.

Staples is adding software development, product management, usability, analytics and online merchandising positions as it continues to invest in omnichannel capabilities that let customers shop however and whenever they want, across mobile devices, desktops and stores.

“We have several exciting challenges ahead of us in the areas of search, big data development and personalization, along with our global platform components, and the Seattle office positions us well to find the right talent to meet those challenges.” said Prakash Muppirala, VP, e-commerce engineering, Staples.
 

 

 

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