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Talbots unveils new store design

HINGHAM, Mass. -- The Talbots unveiled its new store design at the Westfield Garden State Plaza in Paramus, N.J.

The 5,500-sq.-ft. store has an upscale, residential feel, with a layout of five individual rooms for different merchandise stories.

Talbots chief creative officer Michael Smaldone collaborated with Robin Kramer of Kramer Design Group on the space.

According to Talbots, extensive customer research and feedback drove many of the important features of the store’s design and merchandise presentation, which include a new color palette, a more luxurious fitting room environment, area rugs, marble nesters, ceramic tiles, étagères, brass-rimmed windows and a brass door.

Key elements of the new design concept are being evaluated for potential rollout to existing stores in support of the company’s overall store reimage program.

“We are thrilled to bring our customers an innovative and truly inviting shopping environment at our new design concept store in Westfield Garden State Plaza,” said Trudy F. Sullivan, Talbots president and CEO.

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