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Target builds web of Spider-Man promotions

MINNEAPOLIS — Target is taking “The Amazing Spider-Man” fan experience beyond the big screen with a selection of merchandise inspired by the summer action movie.

Target guests will find a variety of “The Amazing Spider-Man”-themed toys, clothing, bedding and movies in stores and online through a special web boutique at Target.com/spiderman. Product offerings range from $3.99 to $59.99, including party decorations like the Spider-Man inflatable chair, Spider-Man piñata, Plastic Spider-Man cups and paper plates. Target will also carry the hottest entertainment items and apparel like the Spider-Man vs. Doctor Octopus book, the “Spider-Man 3” Blu-ray Combo Pack, the Amazing Spider-Man Hero Mask, and an exclusive Spider-Man pajama set that will transform any average Peter Parker into a crime-fighting machine.

“There is no doubt that our guests will get caught up in the excitement and adventure of Spider-Man when they swing into Target this summer,” said Casey Carl, Target’s SVP merchandising and president of multichannel. “Our partnership with Marvel furthers our commitment to offering must-have merchandise for the hottest entertainment titles – like this summer’s ‘The Amazing Spider-Man’ – and being the ultimate fan destination.”

In-store customers will get even more Spider-Man with interactive floor graphics and displays of “Spidey” perched atop “city building,” aiming his signature spider webs at the ceiling.

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