AddThis

Target serves up exclusive collection to 'Hunger Games' fans

MINNEAPOLIS — "Hunger Game" fans will hope the "odds be ever in their favor" to get their hands on special collection keepsakes and an exclusive three-disc version of the blockbuster film. These premium items range from $349 to $999 – Target’s first-ever licensed product offering at this price point – and will be introduced one per day beginning on Aug. 18 to coincide with the DVD release.

The keepsakes, available in very limited quantities exclusively on Target.com, include: 14-carat gold replicas of heroine Katniss Everdeen’s famed Mockingjay pin (the story’s symbol of rebellion), with 100 available at $999 each; leather replicas of Katniss’ hunting jacket, with 100 available at $349 each; and “The Hunger Games” lithographs autographed by 10 top cast members including Jennifer Lawrence, Liam Hemsworth and Josh Hutcherson, with 100 available for $699 each.

“‘The Hunger Games’ franchise has truly captivated the nation. We’re proud to be part of this pop culture phenomenon and want to deepen Target guests’ engagement with the series through exciting product offerings and bonus video content,” said John Butcher, VP entertainment for Target. “Target is known for providing must-have merchandise at an unbeatable value, but we wanted to surprise our guests by taking it up a notch for ‘The Hunger Games’ and unveiling a prestige collection for devoted fans.”

Target’s deluxe edition of “The Hunger Games” for DVD and Blu-ray features a collectible case and 45 minutes of exclusive content, including personal video diaries filmed by seven of the movie’s key Tributes and interviews with the cast about the experience. The special DVD ($20.99) and Blu-ray ($25.99) are available for preorder now at Target.com/HungerGames.

Target is also offering an extensive assortment of additional merchandise inspired by “The Hunger Games” – from backpacks and lunch boxes for the back-to-school season to jewelry, pillow cases and life-size cardboard cut-outs of movie characters Katniss, Peeta and Gale. The merchandise is available at Target stores and Target.com, ranging price from $6.99 to $37.99.

© 2014 Retailing Today. All Rights Reserved.