Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts and current commercials from the beloved brand and top toy manufacturers.
The refreshed channel and content strategy was designed in partnership with The Escape Pod, an award-winning creative agency based in Chicago. The company will support the Toys"R"Us Toy Channel with marketing efforts throughout the holiday season and beyond, inclusive of desktop and mobile video-based advertising, messaging on its official Facebook and Twitter pages and through the company's SMS program. In addition, Nov. 14, Toys "R" Us will take over the YouTube homepage to drive further awareness of the Toys"R"Us Toy Channel.
"As a company in the toy business 365 days a year, Toys "R" Us is uniquely qualified to give viewers the inside scoop on new and hot items, plus engaging and entertaining content that can't be found anywhere else by leveraging our strong partnerships with manufacturers and entertainment companies throughout the industry," said Peter Reiner, senior VP, marketing, Toys "R" Us, U.S. "For kids and toy buffs alike, the Toys"R"Us Toy Channel is a convergence of the best the industry has to offer, with content presented in a way that is authentic to our brand."