WTI expects June 2014 to trend similar to last year and above normal for the U.S. as a whole. Cooler and more normal temperatures can be expected from the Western Plains to the Rocky Mountain states. Temperatures will be cooler than last year along the West Coast, but still above normal with slightly weaker demand for summer categories. In the Northeast, temperatures will trend similar to last year while precipitation trends drier than a very wet June 2013, which will benefit store traffic and increase demand for outdoor categories. Meanwhile, rainfall will be greater in the Central Plains compared to last year. Warm and humid weather across the South will help drive incremental gains in swimwear, pool chemicals, beverages, air conditioners and summer apparel. Sales will be flat to down slightly in the Northeast. A cold front will sweep through the East late in the final week of June which will usher in a cooler and drier air mass for the Fourth of July weekend. June 1 signaled the official start of the Atlantic Hurricane Season. This season overall is forecast to be below average in terms of tropical activity, but should a storm develop in June, the highest risk area will be southern portions of the Gulf and Mexico and Caribbean.
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