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Wigging out at Target, where even Halloween is exclusive

Trick or treaters looking for a different type of costumer this Halloween will want to head to Target, a retailer that knows a few things about differentiation.

The company has teamed up with fashion and costume designer and former Project Runway contestant Chris March to create an exclusive line of larger-than-life Halloween wigs. The collection of wigs which retails for $20 or less is said to serve as a centerpiece of Target’s seasonal presentation merchandised under a large skeletal sign that says, “fright done right.”

Target said the wigs are available in eight styles including, Geisha, Greaser, Starlet, Witch, Medusa, Monster Bride, Mohawk and Afro.

“I’ve been designing costumes and wigs for more than 20 years and my new collection with Target is so beyond my wildest dreams we couldn't call it anything but ‘Big Fun,’” March said. “The wigs are inspired by fun and iconic characters and will help everyone create unforgettable Halloween costumes.”
 

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