Digital media company Specific Media and Nielsen have joined forces to offer a new platform called Retail Connect designed to address what the firms regard as a gap between offline and online advertising.
Ask 728 people whether shopping on a smartphone or tablet is more attractive than visiting a retail location and more than half will say that it is, according to the 2013 Mobile Commerce Study produced by Hipcricket, a Kirkland, Wa.-based provider of unified mobile engagement platforms.
The Halston brand is going digital with the launch of its flagship e-commerce site in more than 80 countries today, including the U.S. and Canada. The vertical e-commerce site will feature Halston Heritage apparel and accessories.
Virtual Piggy has become a Demandware LINK Technology Partner. Through the LINK Technology Partner Program, Virtual Piggy has developed a pre-built integration between Virtual Piggy and Demandware Commerce, making it possible for Demandware clients to implement its safe youth commerce solution in a fraction of the time normally required.
L’Oréal is expanding its relationship with Demandware, a cloud commerce solutions provider, and will use the Demandware Commerce platform to power the digital transformation strategy of its brand portfolio around the globe.
Amazon has introduced a new service that streamlines how customers transact with online merchants. Login and Pay with Amazon allows customers of participating companies to go from browsing to buying in just a few clicks using their Amazon account information.
MasterCard has teamed up with Wired magazine to offer a one-touch shopping experience, right from its iOS device. This “in-content purchasing” concept allows consumers to buy the products they are reading about directly from advertising or editorial content, without ever leaving the page itself.