Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, has launched a new Ultimate Tangy Honey Mustard flavor potato chip alongside a comical marketing campaign in television, cinema and digital inspired by 1970s grindhouse-style action movies.
Unger Global has appointed William D. Ecker as its new CEO. Before joining Unger, Ecker was president and CEO of Hartz Mountain Corporation, the leading manufacturer and marketer of pet care products in the United States and Canada.
Brynwood Partners’ portfolio company, Pearson Candy Company, has acquired the Bit-O-Honey confectionery brand from Nestle. The acquisition marks the fifth brand Brynwood Partners has acquired from Nestle. Terms and conditions of the transaction were not disclosed.
General Mills has released its 2013 Global Responsibility Report, which outlines the company's progress and commitments in the areas of health, environment, sourcing, workplace and community engagement.