7 Up announced that it is partnering with Project 7 — a company dedicated to making "products for good" — to give consumers the opportunity to give back to people and local communities around the world.
Bud Light, the official beer sponsor of the NFL, is teaming up with NFL Hall of Famer Bruce Smith to launch "Stay in the Game/Drink Responsibly" — an integrated campaign that will provide adults with a reliable way to travel during the weekend of the big game.
Johnson & Johnson cited the strength of key brands in its U.S. over-the-counter business as one of the driving factors that led to what chairman and CEO Alex Gorsky called “outstanding” results for the fourth quarter.
Campbell Soup Company has named Dave Biegger as SVP of global supply chain, with responsibility for engineering, procurement, manufacturing, logistics, customer service, quality and facilities. The appointment is effective April 1.