Fruit of the Loom has chosen Crispin Porter + Bogusky to oversee and manage advertising for the Fruit of the Loom, Vanity Fair and Russell Athletic brands.
NCR agreed to pay $30 a share to acquire retail software and service provider Retalix in a deal valued at $650 million.
Digital audience measurement firm comScore has launched a new service called Media Metrix Multi-Platform to help advertisers makes sense of how shoppers are interacting with their brands in an increasingly multi-channel world.
American Greetings is delaying plans to develop a new world headquarters pending the resolution of a buyout proposal from CEO Zev Weiss and other members of management.
Microsoft has taken offense to the practice of paying to improve one’s ranking in Google search results and has launched a campaign touting its "honest" search results.
Branded food supplier ConAgra’s acquisition of private label rival Ralcorp promises to create an interesting new dynamic when it comes to trading partner relationships.
Gillette and its brand ambassador and Green Bay Packers Pro Bowl linebacker Clay Matthews have kicked off an online debate forum on Gillette’s Facebook page.
Electrolux will relocate its North American laundry products research and development center to Charlotte, N.C., from Webster City, Iowa.
Kraft is leveraging mobile technology to increase its relevance as the proliferation of smartphones changes the way consumers shop.
Staples has launched a new packaging technology nationwide that allows them to customize delivery box sizes to each order.