Kraft has joined with other leading advertisers willing to plunk down several million dollars for the opportunity to air a 30 second sport promoting its MiO brand water enhancer during the Super Bowl XLVII on February 3.
Tecate and Tecate Light announced the launch of their national retail program focused on helping U.S. Hispanics 21 and older celebrate their passion for football.
Wolverine Worldwide is making organizational changes to drive its future growth and global brand building.
Outdoors specialty retailer Cabela’s has entered into a multi-year agreement with Revionics, a leading provider of end-to-end merchandise optimization solutions.
Co-founder and CEO of The Upper Deck Company Richard P. McWilliam died unexpectedly in his Rancho Santa Fe home Saturday, January 5. He was 59 years old.
Central Garden & Pet Company has named John R. Ranelli as its new president and CEO, effective February 11.
Hyphen Solutions has appointed Ken Pinto, a former supply chain executive for Toll Bros. and other national home builders, as its VP supply chain.
Retailer and supplier consolidation has led to the demise of some conventional trade shows, but that’s not the case with the Sweets & Snacks Expo.
The Hillshire Brands has appointed former Kraft executive Brian Davison as SVP of corporate strategy and development.
Hormel Foods will acquire the iconic peanut butter brand Skippy from Unilever for approximately $700 million.