CashStar, a digital gifting company, has named Ben Kaplan as the company’s president and CEO. In addition to his role as president and CEO, Kaplan remains a member of the company’s board of directors, to which he was appointed in August when he joined CashStar as COO.
The Clorox Company has updated its strategic growth plan. Called the 2020 Strategy, it focuses on delivering long-term, profitable growth through the year 2020 and builds upon the company's recently completed centennial strategy.
Newell Rubbermaid is consolidating its marketing efforts and picking one lead creative partner and one lead media-buying partner to help oversee the company’s global advertising and promotion investment.